Values
Standards we can be held to
These are not slogans. Each one describes something a customer can verify by dealing with us.
01
Price honestly
A product should cost what it costs to make and sell well, plus a fair margin. When a category has been overpriced for years, we take that as an opening rather than a ceiling.
02
Describe plainly
We say what a product does in words a customer can check against their own experience. If a brand is a joke, the page says so.
03
Answer every request
Every brand in the portfolio is supported by the same customer service team, staffed by people. Support is handled primarily through support tickets and email so nothing is lost and every answer is on the record.
04
Sell only what exists
Products in development are labeled as in development. We do not take orders, deposits, or reservations for something we cannot ship.
05
Treat people decently
Customers and employees are treated with decency and respect regardless of who they are or what they believe.
06
Stay out of the noise
We are in business to provide products and make a profit. We do not use our brands as a platform for causes or campaigns.