Our story
One company became several, on purpose
Each part of the organization was separated so it could be judged on its own work rather than carried by the others.
2007
Diversified Company begins
The organization starts with Diversified Company, serving businesses with services rather than shelf products.
February 2021
Diversified Global LLC is formed
Consumer brands, products, and online stores get their own company so they can be run on their own terms.
March 2021
Diversified Media LLC is formed
Publishing, media, and podcasting are separated into a company of their own.
Later
Diversified Universal LLC becomes the parent
A parent company is established to hold the group and to maintain the frameworks that apply across it.
Later
Diversified SaaS, Inc. joins the group
Business software as a service becomes a distinct company alongside the others.
Why the structure matters
Consumer products and business services are different disciplines. They price differently, they are supported differently, and they fail for different reasons. Keeping them in separate companies means a decision made for a shelf product is never forced onto a service contract, and the reverse.
Diversified Global LLC carries the consumer work. When you buy a container of hair fibers or a supply of blank check stock, you are buying from this company, and this company answers for it.